Sort out who suits an online medium

In the course of planning PR activity, clients often ask ‘What is the value of online media? Is it as valuable as its print equivalents?’ The question is often phrased assuming there is some kind of intrinsic difference in value between one form of media and another. But this assumption misses the point about what

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How to spot the faker

It’s pointless filling a job that a candidate can’t do and won’t be able to keep. Likewise, an employer will not want to have to dismiss someone they have recently employed, and undergo expensive recruiting again.

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How to Write A Resume and Cover Letter

What is a Resume? A resume is a summary of a person’s business or professional qualifications, educational background and work experience for a particular position. The purpose of a resume is to market capabilities, qualifications and credentials to potential employers.

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