Sort out who suits an online medium

In the course of planning PR activity, clients often ask ‘What is the value of online media? Is it as valuable as its print equivalents?’ The question is often phrased assuming there is some kind of intrinsic difference in value between one form of media and another. But this assumption misses the point about what

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What To Wear To A Job Interview

If a job interview doesn’t cause you even the slightest amount of stress, check your pulse – you might not be human. Job interviews are at the top of the list of stress inducers, and the ups and downs of the interview process can kick your hormones into high gear. The best way to reduce

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